Is Malaysia Airline's flight MH17 set to be made into a film, musical or video game?
As appalling as this may sound, it appears that one company may be planning on capitalising on the tragedy having already made a trademark application for the term 'MH17'.
Less than a day after flight MH17 was allegedly gunned down over the Ukraine killing over 290 passengers, a company in Kuala Lumpar applied to the Australian Trade Marks Office to have the term 'MH17' trademarked.
According to reports, on July 18, the day after the news broke that the Malaysia Airline's flight 'MH17' had been gunned downed, a company called Remit Now International lodged its trademark application with Australian authorities.
Documents obtained by Fairfax Media show that Remit Now International has applied for a trademark for 'MH17' for Class 41 services, which covers a plethora of usage rights including films, online games, game shows, video games, plays, musicals, magazines and educational texts.
Remit Now International still remains a mystery. The company is known to be based in Kuala Lumpur but also retains a post office box at the Australia Fair shopping centre on Queensland’s Gold Coast.
A trademark battle could be on the cards too, however, as Malaysia Airline's have themselves applied to trademark the term 'MH17', presumably to reduce the risk of misuse by third parties.